Exness is an international forex brokerage company. Founded in 2008 by a group of finance and technology experts. Exness always strives to innovate and develop, not only in the business field but also in building its brand and identity. During more than 10 years of operation. The Exness Logo has changed three times, to reflect the company’s change and development. EX Trading will analyze exness’s 3 logo changes 

Exness First Logo: 2008-2014

Exness’s first logo was designed in a simple and traditional style. The logo consists of the company name written in green capital letters, accompanied by a blue rectangular symbol with two white diagonal lines inside. This symbol means a balance, representing fairness and transparency in transactions. Green and blue are also two colors that bring a feeling of peace of mind and trust to customers.

This logo is suitable for the early stages of Exness when the company just started operating and wanted to create prestige and trust for customers. This logo also demonstrates Exness’s professionalism and seriousness in providing high-quality trading services.

However, this logo also has some limitations, for example:

• This logo does not stand out and is different from the logos of other brokerage companies. Making it difficult for Exness to create its own identity.
• This logo does not have flexibility and adaptability to different platforms and communication channels. Making it difficult for Exness to expand its market and attract new customers.
• This logo does not reflect the innovation and development of Exness. Making it difficult for Exness to maintain its attractiveness and competitiveness in the industry.

Exness Logo Second: 2014-2022

This logo is designed in a modern and minimalist style, consisting only of the company name written in white capital letters, on a black background. The blue rectangle, Exness’s symbol since 2008, has been removed, leaving a green dot at the end of the company name. This dot represents a perfect ending, representing professionalism and trust in the transaction. Green also creates freshness and dynamism for the brand.

This logo is suitable for Exness’s development stage. When the company has gained a solid position in the market and wants to create a difference and uniqueness for the brand. This logo also represents Exness’s simplicity and sophistication in providing easy and convenient trading services to customers.

However, this logo also has some limitations, for example:

• This logo does not impress and attract viewers. Making it difficult for Exness to create connections and attachments with customers.
• This logo does not reflect the boldness and briskness of Exness. Making it difficult for Exness to demonstrate leadership in the industry.
• This logo does not align with the core values ​​and vision of Exness. Making it difficult for Exness to convey its message and commitment.

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Exness Logo Tuesday: 2023 – present

Exness’s third logo is designed in a bold and unique style. The logo consists of the company name written in white lowercase letters, on a dark blue background. However, the biggest difference is the triangle symbol placed in the middle of the company name. This symbol means a mountain, representing rising and overcoming all challenges in trading. The green color is retained but used in a darker tone. To create strength and assertiveness for the brand.

This logo is consistent with Exness’ pioneering period. When the company has achieved a leadership position in the market and wants to bring about transformation and improvement in the industry. This logo also demonstrates Exness’ courage and creativity in providing advanced and diverse trading services to customers.

This logo also has many advantages, for example:

• This logo impresses and attracts viewers. Enable Exness to create connection and attachment with customers.
• This logo reflects the boldness and breakthrough of Exness. Enable Exness to demonstrate pioneering and leadership in the industry.
• This logo is consistent with the core values ​​and vision of Exness. Enable Exness to convey its message and commitment.

Compare three times the Exness brand identity has changed

In addition to analyzing each logo separately. We can also compare the three Exness logos with each other. To see their differences and suitability for each stage of the company.

Formally

The three Exness logos all use the company name as the main part. But there are changes in fonts, colors, and icons. The first logo used green capital letters, accompanied by a blue rectangular symbol. The second logo uses white capital letters, on a green background, with a period at the end of the company name. The third logo uses white lowercase letters, on a green background, with a triangle symbol in the middle of the company name. Overall, the three logos have simplicity and sophistication. However, the third logo is more prominent and unique than the previous two logos.

In terms of meaning

The three Exness logos all bring a message and value to customers. The first logo brings a message of fairness and transparency in transactions, and the value of peace of mind and trust for customers. The second logo brings the message of perfection and professionalism in transactions and the value of simplicity and convenience to customers. The third logo brings the message of rising and overcoming all challenges in trading, and the value of courage and creativity to customers. In general, the three logos are consistent with the company’s stages and goals.

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In terms of impact

Exness’s three logos all influence the company’s branding and identity. The first logo helps Exness create prestige and trust for customers. But there is no separate difference and identity. The second logo helps Exness create a difference and uniqueness for the brand but does not impress or attract viewers. The third logo helps Exness create an impression and attract viewers. But it can also cause offense or misunderstanding for some people.

Conclude

Thus, through three logo changes. Exness has demonstrated its growth and innovation. Not only in the business field but also in building your brand and identity. The Exness logo is more than just a symbol. It’s also a message, a commitment, and a core value of the company when you open an Exness standard account.

Thank you for reading this entire article. Please leave your opinion about the Exness logo and symbol in the comments section below. Have a good day!